CRM or Customer Relationship Management Software is a way to revolutionise the way you interact with your customers.
Many businesses are now finding that CRM software can hugely increase the effectiveness of marketing campaigns, as well as help client retention and find out whole new business services to offer clients.
There are two ways to implement CRM software in your organisation. The first is to install a software package somewhere on your IT computer network. The alternative is to use one of the remotely delivered services that may be accessed via a web browser - the so-called Software as a Service (SaaS) option. Note that the distinction between packaged and SaaS software is being blurred as installable software such as Microsoft CRM is largely web based so can be used in the office or accessed by home workers or your sales team via mobile Internet devices.
The good thing about CRM is that it can be used to track the efficiency of marketing campaigns and other business activity. The 80/20 rule seems to apply to many things in life, and marketing campaigns are no exception. Using CRM you will be able to discover the 20% of your marketing efforts that bring results, so you can focus on the 20% of marketing and the 20% of your customers who bring in 80% of your company's income.